Charity Initiative

Amalthea — Bridging Worlds Through Purpose and Play

Amalthea exists to bridge the gap between worlds that rarely intersect — luxury and philanthropy, culture and commerce, exclusivity and accessibility. We believe that purpose doesn’t have to come at the expense of aspiration. By transforming the act of winning into one of giving, Amalthea redefines how different demographics engage with value, meaning, and impact. Whether someone joins for the love of fine craftsmanship or the thrill of competition, they become part of a cycle that generates measurable good.

At its core, Amalthea is a platform where intent becomes secondary to outcome. A collector seeking a rare watch, something simply wanting to give back, or a fan drawn in by a celebrity collaboration — each participates from a different motivation, but all contribute to the same end: tangible, transparent impact. The result is a model that dissolves traditional boundaries between consumer, donor, and audience.

We are building a cultural bridge. By making participation skill-based rather than chance-based, we bring integrity to engagement and inclusivity to prestige. Every drop tells a story that resonates across generations — one that proves profit and purpose can not only coexist, but amplify one another.

Amalthea’s mission is simple but transformative: to create experiences that matter, regardless of why people take part. Intention may vary, material or moral — the impact does not.

Our Mission

At Amalthea, every game isn’t just about winning—it’s about giving back. A significant share of our proceeds goes directly to carefully chosen charities and initiatives that drive real social and environmental change. 

By playing, you’re not only taking part in a skill-based challenge with a massive possible reward, but also helping fund projects that make the world fairer, greener, and more sustainable. 

Our mission does not chase profits but instead change. After all, it is TIME FOR CHANGE.

Why Change Matters

Our world is at a tipping point. Rising global temperatures, disappearing biodiversity, and growing social inequality show us that the status quo simply isn’t sustainable. Every year, over 8 million tons of plastic enter our oceans, and the luxury industry alone generates 10% of all global carbon emissions. 

At Amalthea, we believe change doesn’t have to come with more waste. That’s why we work with products and materials that already exist, giving them a new purpose instead of adding to the planet’s burden. By reusing and reimagining, we reduce our carbon footprint while proving that innovation can go hand in hand with responsibility.